product manager, SaaS, e-commerce, and digital marketing

Building and marketing new products is a passion for Butch Sarma. Reading about Edison and hearing about his father’s engineering projects inspired him as a child. As an eight-year-old, he tried to invent electric socks. In college, he produced custom T-shirts, illustrations, and software for commercial uses. In the US Army, he experimented with weapon hacks. In graduate school, he worked at the Old Dominion University’s Entrepreneurial Center.

He likes to work closely with customers, developers, designers, and sales people using Agile platforms to manage the work. He has successfully launched more than eight software products. He led the launch of Getloaded.com’s v3 application, two mobile apps, and a bespoke CRM/provisioning/billing system. He has led the marketing launch of many new websites including FeedbackFive.com and Sanskrityogawear.com. Previously he launched dozens of new hand tools. Some of the new hand tools are patented, including the Punchdown tool with light. In addition, he helped to launch the Data Shark brand at Home Depot.

Mr. Sarma is a lead­ by ­example MBA that contributes as an adjunct professor at Virginia Commonwealth University. In 2013, he developed a new MBA course, Digital Marketing MKTG 675,  based on the Google Challenge. He has mentored several former student startups including Kumotek and Section3300. Additionally, he published a Havard style marketing case for undergrad and graduate students on the hemp industry.

Butch is the founder of eBookMarketingPlus.com LLC, which is an ebook publisher and agency. The company was founded in 2011 in Richmond, Virginia. July 2016, he authored an ebook, Digital Marketing Checklist for Amazon Kindle. Since then he published the Digital Marketing Technology Stack: 25 tools to get you started in digital marketing for Amazon Kindle in September. These ebooks are published using his full legal name, Mohan Krishna Sarma.

The Digital Marketing Checklist 2nd Edition was released in March 2017.

A new project is Vidjaa.com that launched in Q2 2017. An online digital marketing e-learning site for small business.

He is a US Army veteran and served in the 10th Mountain Division, Fort Drum, New York.

His family supports the Dream Catchers at the Cori Sikich Therapeutic Riding Center. 

Butch Sarma is a recognized sales, product and marketer leader with 20+ years experience in B2C and B2B industries. He has worked in e­-commerce, SaaS, international, and media companies. In addition, he has expertise in digital, mobile apps, web analytics, content, social media, and advertising that delivers results. He has a proven track record of increasing revenue in companies ranging from startups to multi-nationals.

Butch is the Director of the Executive MBA program and teaches digital marketing at Virginia Commonwealth University in Richmond, Virginia. See more here.  He wrote a Harvard Business School style marketing case on Industrial hemp for 2020.