Butch Sarma
I am a passionate lifelong learner, US Army veteran (10th Mountain Division), and Richmond, Virginia, resident. I have spent my career at the intersection of business, marketing, and higher education.
Butch Sarma in Higher Ed
Butch Sarma is the Director of the Virginia Commonwealth University School of Business graduate weekend programs (Executive MBA and Decision Analytics Professional Track programs). I manage the P&L, operations, staff, and program logistics. I really enjoy getting to know the students and seeing them achieve their educational goals.
He has been an Adjunct for Digital Marketing MKTG-675, Marketing Management MKTG-671, and Non-Profit Marketing MKTG-445 since 2007. Guest speaker on marketing, sales, and product management at many Virginia universities. I am thankful for the ongoing support of business leaders who will speak to my classes on a weeknight or a Saturday morning.
Butch leads experiential learning student projects such as RVAtourism.com, search engine marketing, community engagement, venture ideas, and the Strategic Dilemmas capstone project. The cool part of leading these projects is giving the students a goal, defining the rules and available resources, and watching them go.
Business Leadership Experience
Butch Sarma has had leadership roles in several industries, including SaaS, media, B2B/B2C products, and consulting. I like embarrassing my wife at the store by having her take my picture with products that my team launched.
Author & Publisher
Published under his given name, Mohan K. Sarma, Butch is the author of multiple books and a Harvard-style business school case. He is also the publisher of digital products and print-on-demand apparel.
Published titles:
- Getting Your First Marketing Job
- Digital Marketing Technology Stack
- Digital Marketing Checklist (v1)
- Digital Marketing Checklist (v2)
- A Source Book of Hindu Mythology (Editor and Publisher)
- Industrial Hemp: Can It Help Tobacco Farmers? (Harvard-style business school case)
- Marketing Principles from the River City, (Open Source Marketing textbook, wrote the Digital Marketing chapter)
Connect with Butch
